In the world of digital marketing, knowing the difference between MRR (Master Resell Rights) and PLR (Private Label Rights) can be a game-changer for your business. These two terms refer to different types of licenses that allow you to sell digital products—but they work in unique ways. Let’s break them down in a way that’s easy to understand and see how they can help you grow your business.
(Note: MRR also refers to Monthly Recurring Revenue, but in this article, we’re focusing on Master Resell Rights.)
What is MRR (Master Resell Rights)?
MRR is a type of license that lets you buy a product and resell it as is. You can also pass along the rights to sell the product to your customers, creating a network of resellers.
Key Features of MRR:
- Resell the Product: Sell it as-is, no modifications required.
- Transferable Rights: You can pass the resell rights to your customers, letting them sell the product too.
- Instant Profits: Start selling right away without needing to make changes.
Example:
You purchase an MRR eBook about time management. You can sell it directly to your customers, and they, in turn, can sell it to others. The more people who resell the eBook, the more revenue you generate.
What is PLR (Private Label Rights)?
PLR gives you the right to modify and rebrand a product as your own. You can edit the content, add your own branding, and make it feel like you created it from scratch. PLR products save time because they’re pre-made, but they still offer the flexibility to customize.
Key Features of PLR:
- Full Customization: Edit the content, design, and branding to make it unique to your business.
- Cost-Effective: You’re buying content that’s ready to be modified, saving you time and effort.
- Versatile Use: PLR products can be used for creating courses, eBooks, lead magnets, and more.
Example:
You buy a PLR eBook about social media marketing. You can change the title, adjust the content to your voice, and add your own branding. Then, you can sell it on your website or include it as a bonus in a course you’re selling.
What Are Products with MRR + PLR?
MRR + PLR products combine the benefits of both models. These products give you the ability to resell them as-is (MRR) while also allowing you to customize and rebrand them (PLR). This combination is incredibly powerful because it offers you the flexibility to modify the product to match your branding or audience, and then resell it with the added ability to transfer resale rights to your customers.
For example, you might purchase an MRR + PLR eBook on health and wellness. You can edit the content to fit your voice and add your logo, then sell it as-is (MRR) and allow your customers to resell it as well. This option gives you the best of both worlds—customization and immediate resale potential.
MRR vs. PLR: Key Differences
To make things clearer, here’s a side-by-side comparison of MRR, PLR, and MRR + PLR:
| Feature | MRR (Master Resell Rights) | PLR (Private Label Rights) | MRR + PLR (Combined) |
|---|---|---|---|
| Definition | A license to resell a product as is, along with rights to pass on resale rights. | A license to modify and rebrand a product as your own. | A hybrid license allowing both resale rights and customization. |
| Customization | No customization – you sell the product exactly as is. | Full customization – modify the product as you wish. | Customizable with the ability to resell and transfer resale rights. |
| Rights | Resell the product and pass on resell rights to customers. | Modify, rebrand, and sell as your own. | Resell, modify, and pass on resell rights to your customers. |
| Revenue Model | One-time purchase with the ability to resell multiple times. | One-time purchase with the ability to rebrand and sell. | Both resale and rebranding potential with added flexibility. |
| Use Case | Selling ready-to-go products with resale rights. | Creating branded resources for marketing, sales, or courses. | Selling customizable products with transferable resale rights. |
| Examples | MRR eBooks, software, courses. | PLR eBooks, templates, articles, or courses. | Hybrid eBooks, courses, or software offering both options. |
| Time to Profit | Immediate – start selling right away. | Requires time for customization. | Start selling immediately after customization. |
| Risk of Market Saturation | High – many people reselling the same product. | Low – if you customize it well. | Medium – depends on the customization and market reach. |
Conclusion: MRR vs. PLR—Which Should You Choose?
Ultimately, the decision between MRR and PLR depends on your business goals:
- Choose MRR if you want a quick way to start selling ready-made products without customization.
- Choose PLR if you want to create unique, branded products that stand out in the market.
Or, you can use both! By combining MRR and PLR, you can create a more diversified revenue stream, appealing to both customers who want fast solutions and those looking for unique, customized content.
Both MRR and PLR offer opportunities to grow your business quickly. It’s all about finding the right balance for your goals!
Ready to get started? Explore our collection of MRR, PLR, and MRR + PLR products today and see how they can help you take your business to the next level.
Examples of MRR + PLR you can find here at DigitalTemple.top:
When you buy for example this Aesthetic Instagram Carousel Canva template, you can resell it as it is (you should just make your own graphic to publish it in your shop and in some cases, change the Canva template link). If you are starting from scratch and want to have a step by stem guide
Example of a MRR course you can buy and resell (and get 100% profit!)
Simply Passive is a course with MRR (Master Resell Rights). That means you can buy it today for $387 and appart from doing the course and learn digital marketing (wich help in any niche/topic), you can then resell it in your own shop. (Inside the course you can learn exactly how, step by step)
So let’s say you sell it 1 time: you get $387 for you.
You sell it once per month: you have extra 387 for paying bills.
You sell it once per week: you earn an extra $1500 per month!
What if I’m not in the Digital Marketing niche?
You can take advantage of that course and other digital marketing material to learn and instead of selling this course you can sell other products related to your niche!
The thing is you need to learn digital marketing to help you sell your digital products (or the ones already done for you with MRR / PLR)
BUT then you can choose any niche you are passionate about. Here at DigitalTemple.top you will find products for different niches very soon! You can check here what is already! 😉
Want to start selling but it feels a bit overwhelming?
I understand that all this can be a bit overwhelming at first if you are new, but I promise is simpler than it looks like!! I highly recomend you take this course and folow it step by step from zero. That’s the best way to grow with good fundations!! Your future self will thank you 😉